Revolutionising Couponing
one door at a time
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It’s all in the stats
Coupons Worldwide versus Australia
86% of shoppers plan their purchases around an offer/discount
According to a report by the University of New South Wales, 86% of shoppers plan their purchases around an offer/discount and over 75% of the same group will select stores based on their discount deals. 58% of customers will make research for deals before they head out to the supermarket.
329 bil
coupons
In the United States, 2013 industry-wide coupon distribution volume increased 3.6% to 329 billion coupons.
$1,617
offered coupon saving
On average, every person in the United States was offered $1,617 in coupon savings annually.
603 mil
coupons claimed
In the UK, figures from coupon experts, Valassis, reveal that in 2013 consumers claimed 603 million coupons, worth $1.7 billion GBP. This was a staggering 35% increase on 2012.
3 to 1
return investment
Currently, coupon retailers see a return on investment of 3 to 1 (every dollar spent on couponing activity and discounting results in $3 in incremental profit).
MARKETING THAT OPENS DOORS
Direct to door marketing has taken off in the US and the UK! This advertising revolution offers businesses the opportunity to establish a connection with local customers like never before. Now available for the first time in Australia, Door Discount Deals is a way for your business to truly stand out. Reach over 90,000 consumers by offering discounts and deals that raise awareness and boost customer loyalty. Customers can use these irresistible coupons to access amazing discounts and loyalty benefits.
DOOR DISCOUNT DEALS – WIN/WIN FOR BUSINESS AND CONSUMERS
WHY DOOR DISCOUNT DEALS?
There are so many reasons to be one of the first to harness the power of Door Discount Deals:
Introduce your business! A front door coupon offering a discount or special deal will raise awareness of your business to your local customer base – up to 30,000 households!
Coupons are proven to work! In the US, 79.8% of consumers regularly shopped with coupons in 2012, redeeming 2.9 billion coupons and saving consumers a collective $USD800 million*. Back at home, 60% of Australians say they use catalogues and flyers to locate and purchase items on special offer. **
WHY DIRECT TO DOOR MARKETING?
Research from Australia Post shows that Australians receive an average of 8.6 pieces of unaddressed mail per week – plus 6.3 addressed bills and letters.
Recipients of coupons do value them, with 1 in 3 Australians saying they have used a coupon to receive a discount on a purchase in store. Australia Post found that 60% of Australians share the marketing they receive direct to their home with someone else in their household.
However, if your flyer is squeezed in between 7 other pieces of advertising – how likely is it to be read? Not very!
Direct to door marketing is unmissable – customers will notice it the moment they arrive home. With no current competition, your eye-catching front door coupon is far more effective than being stuffed in a mailbox along with bills, letters and pamphlets.
Australia Post Better Connections Quarterly Report 2014
*Coupon Statistics Research
** Australia Post Better Connections Quarterly Report 2014
